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A laptop showing a web analytics dashboard with charts

Digital Marketing & Performance Ads

Marketing measured on leads and revenue, not on clicks.

We plan and run search, paid social and content marketing with the same discipline we bring to engineering. Tracking is set up properly first, landing pages are built to convert, and every report shows what the money produced.

Book a consultationWhat we deliver

Sound familiar?

The situations we are asked to fix

Spend you cannot connect to results

Campaigns report impressions and clicks, but nobody can say how many customers they brought in.

A website that does not rank

Competitors appear for the searches your buyers use, and your pages are slow or thin on content.

Leads that go nowhere

Enquiries arrive by form, phone and WhatsApp, and some are never followed up.

Agencies that report vanity metrics

Monthly decks full of reach and engagement, but no honest answer to "is this working?"

A laptop showing a web analytics dashboard with charts

What we deliver

Concrete outcomes, not adjectives

  • Measurement foundation

    Google Analytics 4, Tag Manager, conversion tracking and server-side events, verified end to end.

  • Search engine optimisation

    Technical fixes, content plans and page improvements based on what your buyers search for.

  • Paid search and social

    Google Ads, Meta and LinkedIn campaigns with tight targeting, clear budgets and weekly optimisation.

  • Landing pages

    Fast, focused pages built and tested by engineers, not page-builder templates.

  • Lead handling

    Forms, WhatsApp and CRM connected so that every enquiry is captured, routed and followed up.

  • Honest reporting

    A monthly report on cost per lead, conversion and revenue, with what we will change next.

How we work

A clear path, agreed up front

  1. 01

    Audit

    Tracking, website, current campaigns and competitors, with the gaps listed in order of impact.

  2. 02

    Plan

    Channels, budget split, targets and the content and pages needed, agreed with you for the first quarter.

  3. 03

    Launch

    Tracking fixed first, then campaigns and pages released in a controlled sequence.

  4. 04

    Optimise

    Weekly changes to bids, audiences, keywords and creatives, based on conversions rather than clicks.

  5. 05

    Report

    Monthly review of results against targets, and a clear plan for the next month.

Technology

What we build with

  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Google Analytics 4
  • Google Tag Manager
  • Search Console
  • Looker Studio
  • HubSpot
  • Zoho CRM
  • WhatsApp Business

Related work

Built by our team

In-house platform

A serverless company website with online payments and payment links

A marketing website with an online checkout, payment links that staff send from an admin system, and receipts by e-mail. Amounts are fixed on the server, every payment is verified against the payment gateway, and nothing on the page can change what the customer pays.

  • Serverless on AWS: CloudFront, API Gateway, Lambda and DynamoDB
  • Razorpay checkout with server-side verification and webhooks
  • Infrastructure as code with Terraform and a plan-first release process

Questions

Frequently asked

What budget do we need to start?

It depends on your market and goals. We recommend a budget during the audit and start small enough to learn before scaling what works.

How soon will we see results?

Paid campaigns produce data within weeks. SEO builds over months, and we show progress on rankings and traffic along the way.

Do we own the ad accounts?

Yes. Ad accounts, analytics and data are set up in your name, and we work in them with access you control.

Do you guarantee results?

Nobody honest can guarantee results. We commit to clear targets, transparent reporting and fast changes when something is not working.

Can you also build the website?

Yes. Because we are an engineering company, landing pages, tracking and website fixes are done in-house.

More services

Other ways we can help

Web & Product EngineeringAI Engineering & Agentic WorkflowsRAG & Conversational AICloud on AWS & AzureSocial Media Management

Let’s talk about your digital marketing plans.

A 30-minute call with an engineer who does this work every day. You will leave with a clear next step, whether or not we work together.

Book a consultationsales@roarais.com